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The web site states the following, "Gym Victus is a fitness training and sports performance facility." I noticed that the web page stated " We could be called a classical gymnasium with a focus on strength and conditioning, boxing and body sculpting." They also said " Simply put, we just do what works, not whats just in fashion. Located in the Canberra region we are a little different than your run of the mill gym or fitness centre, our members become part of a team, not just another number. Starting July 6, 2015. Next program starts August 12." The meta header had queanbeyan gym as the first optimized keyword. This keyword is followed by canberra boxing, kickboxing canberra, and weights which isn't as important as queanbeyan gym. The other words gymvictus.com.au uses is cardio. boxing is included and could not be seen by search crawlers.